Privacy Policy
Effective Date: 25 April 2026
Company Name: Bristol Fire
Website: www.bristolfire.com
Email: sales@bristolfire.com
1. Introduction
Bristol Fire (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with:
- UK General Data Protection Regulation (UK GDPR)
- EU General Data Protection Regulation (EU GDPR)
- Data Protection Act 2018
2. Data Controller
Bristol Fire is the Data Controller responsible for your personal data.
Contact: sales@bristolfire.com
3. Personal Data We Collect
We may collect, use, store and transfer the following:
a) Identity Data
Name, company name, job title
b) Contact Data
Email address, phone number, address
c) Technical Data
IP address, browser type/version, time zone, location, operating system
d) Usage Data
Website interaction data, pages visited, time on site
e) Marketing & Communications Data
Preferences in receiving marketing communications
f) Transaction Data
Details of services purchased, billing and payment details (processed via third parties)
4. How We Collect Data
We collect data via:
- Website forms
- Email, phone, or direct contact
- Cookies and tracking technologies
- Analytics tools (e.g., Google Analytics)
- Advertising platforms (e.g., Meta Ads, Google Ads)
- CRM and lead management systems
5. Legal Basis for Processing
We rely on the following lawful bases:
- Consent – for marketing communications and cookies
- Contract – to provide services you request
- Legal Obligation – compliance with legal/regulatory requirements
- Legitimate Interests – business operations, fraud prevention, improving services
6. How We Use Your Data
We use your personal data to:
- Respond to enquiries and provide services
- Process transactions and manage accounts
- Improve website functionality and user experience
- Deliver relevant advertising and marketing
- Comply with legal obligations
- Prevent fraud and ensure security
7. Marketing Communications
You will only receive marketing communications if:
- You have opted in, or
- There is a legitimate interest (soft opt-in under PECR for existing customers)
You can unsubscribe at any time by contacting us or using unsubscribe links.
8. Cookies and Tracking Technologies
We use cookies and similar technologies including:
- Strictly Necessary Cookies – required for site operation
- Analytics Cookies – e.g., Google Analytics
- Marketing Cookies – e.g., Meta Pixel, Google Ads tracking
Where required, we obtain your consent via a cookie banner before placing non-essential cookies.
9. Data Sharing
We may share your personal data with:
- Website hosting providers
- IT and system administration services
- CRM systems
- Payment processors
- Marketing and advertising platforms
- Professional advisers (legal, accounting)
- Regulatory authorities where required
All third parties are required to process your data securely and lawfu
10. International Data Transfers
Some of our external service providers may be based outside the UK or EEA.
Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
11. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- Secure servers
- Access controls
- Encryption where appropriate
However, no system is 100% secure.
12. Data Retention
We retain personal data only as long as necessary:
- Customer data: up to 6 years (legal/accounting requirements)
- Marketing data: until you withdraw consent
- Technical data: as required for analytics
13. Your Legal Rights
Under GDPR, you have rights including:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise your rights, contact: sales@bristolfire.com
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
14. Automated Decision-Making
We do not carry out automated decision-making or profiling that produces legal or significant effects.
15. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy policies.
16. Children’s Data
Our services are not directed at individuals under 18, and we do not knowingly collect data from children.
17. Changes to This Policy
We may update this policy from time to time.
Changes will be posted with an updated effective date.
18. Contact Details
Bristol Fire
Email: sales@bristolfire.com
Website: www.bristolfire.com